Session
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Topic
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Required Readings
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Optional Readings and other Resources
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1
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Introduction
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- Global Entrepreneurship Monitor (Scotland 2004). To be handed out in class
- Fred Terman at Stanford : building a discipline, a university, and Silicon Valley
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2
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- Creativity, Improvisation and Confidence
- Idea or Opportunity?
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- Book: Technology Ventures: From Idea to Entreprise (By: Richard C. Dorf and Tom Byers) Chapter 1, 2, 3, 5 and 6
- Book:The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (John Mullins) Chapters 1,2 and 3.
- Notes: Read Note on Case Study Method
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- Book: De Bono: Six Thinking Hats.
- Book: Komisar, Randy: The Monk and the Riddle.
- Book: Sutton, Robert: Weird Ideas that Work.
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3
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- Idea to Opportunity
- Negotiation
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- Book: Technology Ventures: From Idea to Entreprise (By: Richard C. Dorf and Tom Byers) Chapter 8.
- Book:The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (John Mullins) Chapters 4,5 and 6.
- Read Case "A" (Biodiesel, Inc.)
|
- Book: Schultz, Howard. Pour your Heart Into It.
- Book: The Beermat Entrepreneur: Turn Your Good Idea into A Great Business.
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4
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Feasibility and Assessment
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- Book:The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (John Mullins) Chapters 7,8 and 9.
- Read Adam Burdess Hoandouts.
- ns
|
|
5
|
- Marketing and Business Models,
- Going Global
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- Book: Technology Ventures: From Idea to Entreprise (By: Richard C. Dorf and Tom Byers) Chapter 4 and 6.
- Read Case (Chrysalis Case) Handed in Class.
|
- Book: Lang, High Tech Entrepreneur's Handbook, Chapters 9-12.
- Book:Ferguson, Charles. High Stakes, No Prisoners
- Book:Moore, Geoffrey, Crossing the Chasm
- Book: BenDaniel, David: International M & A and Joint Ventures
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| 6 |
Challenges & Resources |
- Book: Technology Ventures: From Idea to Entreprise (By: Richard C. Dorf and Tom Byers) Chapter 13 and 15.
- Read Case "C" (Artemis Images).
|
- Book: Lang, High Tech Entrepreneur's Handbook, Chapters 13-15.
- Book: DeLuca, Fred. Start Small, Finish Big.
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| 7 |
Presentation & Negotiation
|
- Read Case "D" (Global Wireless Ventures)
- Book: Technology Ventures: From Idea to Entreprise (By: Richard C. Dorf and Tom Byers) Chapters 8,18 and 19
- Bill Joos Handouts
|
|
| 8 |
- Unfair Competitive Advantage
- Bootstrapping Strategy
- Execution Student Presentations |
- Read Case "G" ('Yahoo', 'Yahoo! 1995:First Round Financing')
- Book: Technology Ventures: From Idea to Entreprise (By: Richard C. Dorf and Tom Byers) Chapters 4 and 6
- Tom Byers: Yahoo Case
|
- Book: Bootstrap: Lessons Learned Building a Successful Company from Scratch.
- Book: The Power of Unfair Advantage: How to Create it, Build it, and Use it to Maximum Effect by John Nesheim. Chapter 10
|
| 9 |
Source of Funding |
- Case "F" (Jon Hirschtick's New Venture)
- Book: Technology Ventures: From Idea to Entreprise (By: Richard C. Dorf and Tom Byers) Chapters 6,18 and 20
|
- Book: Bootstrap: Lessons Learned Building a Successful Company from Scratch.
- Book: High Tech Startup by John Nesheim. Chapter 10 (Leasing as a Source of Capital)
- Book: High Tech Startup by John Nesheim. Chapter 11 (Bankers and Bootstraps as Funding Sources)
- Book: High Tech Startup by John Nesheim. Chapter 12 (Angels and Other Sources of Venture Capital)
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| 10 |
IP, Legal, Accounting
|
- Read Case "E" (RADCO Electronics)
- Book: Technology Ventures: From Idea to Entreprise (By: Richard C. Dorf and Tom Byers) Chapters 10
|
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| 11 |
Student Presentations |
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