Focus Group
Writeup
Your writeup must address the following points:
- Methods
- Advertisement - What did you tell people before they agreed to be part of your study? Did you target a specific group of people through advertising. For example, "We sent an email to my Swing Dance group to get volunteers. The email list has approximately 70 people on it and 5 replied."
- Participants - Who did you invite to the focus group and why did you pick these people? Do not include their names. Focus on what kind of users they are and what part of your demographic do they represent.
- Protocol - Clearly describe the script in words. It should be clear what happened during the session(s) from the time the participant arrived to when the session was over.
- Data - Basic facts about the focus group and data recording. How long did the session last, how did you record data, how many people actually attended, etc...
- Analysis - How did you analyze the data?
- Results
- Summarize the outcomes of the data analysis.
- Appendix
- Include the script you used for the focus group and any handouts you used.
Resources
The following resources are good places to start looking for guidance on conducting a focus group. There are many good resources on conducting focus groups, find the ones that fit your needs to best.