Informatics Entrepreneurship 2 Module

Reading and Resources List

Session	Topic	Required Readings	Optional Readings and other Resources
1	- Introduction to IE 2	Course Syllabus	Course website
2	- Financing The Venture	Technology Ventures: From Idea to Enterprise By: Richard C. Dorf and Tom Byers. Chapter 16, 17, 18 and 19	Bootstrapping Common Mistake: Treating VC money as your own Pricewaterhouse Cooper Money Tree Sequoia Capital Kleiner Perkins Caufield and Byers Vinod Khoslav: Cycles of Greed and Fear What do VCs look at? Large and Small Funds Flywheel Ventures Venture Capital vs. Corporate Funding The Essentials of the Venture Finance Process Creating a Company out of a Founder The Best Money: Customer Money
3	- Accounting and Finance	Houndouts	The Importance of Cash Flow How to Read a Financial Report What is Microfinance
4	- Market Research - Public Relations	Technology Ventures: From Idea to Enterprise By: Richard C. Dorf and Tom Byers. Chapter 1	Role of Market Research Heidi Rozen (1998) Career Strategy Vermeer Technologies Jeff Hawkins, Handspring Vinod Khosla: Bit by the Entrepreneur’s Bug Guy Kawasaki on Passion Frank Levison: 10 things you must do before starting a business Entrepreneurs: Then and now Entrepreneurs: Social Heros
5	- Building and Sustaining Competitive Advantage	Technology Ventures: From Idea to Enterprise By: Richard C. Dorf and Tom Byers. Chapter 11 Randy Haykins, case Study Technology Ventures: From Idea to Enterprise By: Richard C. Dorf and Tom Byers. Case study, Wordigo	Purpose of a business plan Why Silicon Valley 4.0 Will Never Happen Outlook Ventures
6	- Selling - Human Resource Strategy	Technology Ventures: From Idea to Enterprise By: Richard C. Dorf and Tom Byers. Chapter 9 and 10	Market position and the importance of partnerships Positioning: Space Travel Know thyself, and Niche thyself Seed the Clouds and Watch the Sales Grow Everything you Wanted to Know about Selling but were afraid to ask
7	- Business Modeling and Strategy	Technology Ventures: From Idea to Enterprise By: Richard C. Dorf and Tom Byers. Chapter 2, 3, 4 and 5 Technology Ventures: From Idea to Enterprise By: Richard C. Dorf and Tom Byers. Appendix A: Business plans for 1) Guard Distal Protection System; and 2) I-MOS Semiconductors How to Write a Great Business Plan, William Sahlman Technology Ventures: From Idea to Enterprise By: Richard C. Dorf and Tom Byers. Chapter 13 Handouts on SE, EPIS, ETF, ETTC, SIE and others	Moxi Innovation in Business Models Personal Connectivity Cycle Users, not money or IP are what matters eBay and PayPal: Going Global
8	- Presentation and Pitching		Bill Joos Blog Assume Short Buildings Garage Technology Ventures Tips for a Good Pitch The importance of a good presentation Make a Great Pitch Google and the Pitch
9	- Design and Marketing Strategy	Technology Ventures: From Idea to Enterprise By: Richard C. Dorf and Tom Byers. Chapter 6, 7 and 8	Ferguson , Charles " High Stakes no Prisoners" The best time to start a company Why be an entrepreneur now? History of Packet Design Designing Successful Products

Need extra time? Any students who wish to have advance copies of any course materials to be handed out in class may contact the course organisers.

Updated October 05, 2009
Aghlab Al-Attili

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