Session |
Topic |
Required Readings |
Optional Readings and other Resources |
1 |
- Introduction to IE 2 |
|
|
2 | - Financing The Venture |
|
|
3 | - Accounting and Finance |
|
|
4 |
- Market Research - Public Relations |
|
|
5 | - Building and Sustaining Competitive Advantage |
|
|
6 |
- Selling - Human Resource Strategy |
|
|
7 | - Business Modeling and Strategy |
|
|
8 | - Presentation and Pitching | |
|
9 |
- Design and Marketing Strategy |
|
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