Informatics Entrepreneurship 1 Module

Reading and Resources List

Session	Topic	Required Readings	Optional Readings and other Resources
1	Introduction to the Course: Entrepreneurship in Scotland	Course Syllabus	Global Entrepreneurship Monitor Reports (GEM) GEM Scotland Report 2005 GEM Scotland Report 2004 GEM UK Report 2005 GEM UK Report 2004 GEM World Report 2005 GEM World Report 2004 STVP: Strengths of Silicon Valley Silicon Valley: Changing with the times Course Syllabus Edinburgh-Stanford Link Stanford Technology Ventures Program Educator's Corner STVP Global Entrepreneurship Monitor Reports Scottish Enterprise Stanford University
2	Creativity, Discovery and Confidence	Book: The New Business Road Test: Chapters 2	STVP on discovery STVP: What is Creativity? STVP: Google and Creativity STVP: Creativity vs. Control STVP: Nine Lessons about Creativity from Google STVP: Two Weird Ideas that Worked STVP: Every problem is an opportunity STVP: The Scientist vs. the Entrepreneur STVP: Innovation in Business Models STVP on Life as a CEO
3	Opportunity Assessment Modelling	Book: The New Business Road Test: Chapters 5 to 9 Read Handouts.	Sorensen, 'Questionnaires for Business: Guidelines and Criteria for Constructing Questionnaires' McQuarrie & McIntyre, "Focus Groups and the Development of New Products by Technologically Driven Companies: Some Guidelines" Collins & Porras, "Building Your Company’s Vision" (HBR) STVP on "Return of the King" STVP on the venture capital market STVP on Vision STVP: The Way to Predict the Future is to Invent it STVP: difference between an idea and an opportunity STVP: Listen to your Customers�
4	Building a Network	Handouts
5	Introduction to Marketing and the Global Marketplace	Stanford Note on Market Research, MySQL case study from Stanford GBS, and other Handouts.	Book: Moore, Geoffrey "Crossing the Chasm" Book: Nesheim, John, "The power of Unfair Advantage" Case: Cochlear (Stanford Business School) Internet Ecomonics: Market Trends and Analysis STVP Should a Startup focus on Going Global Right Away? STVP on Paypal as a Payment System STVP on the founding of Paypal STVP on Viral Marketing STVP on Paypal’s Viral Marketing STVP on eBay STVP Go talk to customers STVP on Going Global (Singapore) STVP and John Doer on going Global STVP Entering a Global Market STVP Being Successful in a Global Market STVP on Global Acquisitions STVP on Globalization in the Asian Pacific STVP on Scaling Technologies in the Developing World STVP on localization STVP on lauguage: STVP on Microfinance STVP Company Building to Change the World Mollyguard Xoom Paypal Sequoia Capital Outlook Ventures Friendster Kevinhartz.com
6	Entrepreneurship and You	Book: The New Business Road Test: Chapters 1	Book: Komisar, Randy "The Monk and the Riddle: The Education of a Silicon Valley Entrepreneur" Book: Sutton, Robert, "Weird Ideas that Work" Book: de Bono, "Six Thinking Hats" We-entrepreneurs.com Ambergreen Internet Marketing STVP: The Biggest Successes are Often Bred from Failures
7	Negotiation	Handouts	Ferguson , Charles " High Stakes no Prisoners" STVP: Negotiation, be in a Position of Strength STVP: How to Negotiate Value STVP: Difficult Negotiations STVP: Brook Byers STVP: What to do when partners demand exclusivity STVP: The Secret to Successful Negotiations
8	Intellectual Property (Optional)	Book:The New Business Road Test: Chapters 3 and 4.	Book: Pike, Christopher. Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage from Patents to Trademarks, "from Copyrights to Design Rights" Book: Lerner, Paul "Essentials of Licensing Intellectual Property" Book: Lessig, Lawrence: "The Future of Ideas" Book: Aspatore Books. "Developing an IP Strategy for Your Company: Leading Lawyers on Intellectual Property Portfolio Capitalization" Book: Theirer, Adam. "Copy Fights: The Future of Intellectual Property in the Information Age" European Patent Office UK Patent Office United States Patent and Trademark Office The UK Intellectual Property Portal UK Patent Law Scottish Enterprise: Protecting your Intellectual Property Scotland’s Intellectual Assets Centre Listen to STVP on Experimenting STVP on theh importance patents and intellectual property STVP’s IP Policy Primer STVP’s When and How are Patents Important STVP on Tickets and Travel STVP on Patents and Paypal Royalties and Patents The Bayh Doyle Act
9	Making Entrepreneurs	The Making of an Entrepreneur (A) HBS case study
10	Wrap up (Case Study)	Cornell Energy Article

Need extra time? Any students who wish to have advance copies of any course materials to be handed out in class may contact the course organisers.

Updated August 3, 2009
Aghlab Al-Attili

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