In this week's tutorial your task is:
- First choose your product.
- Then decide on the basis of your product who your main costumer group
is, e.g. women, children, adults, pet-owners, etc...
- After you determined your costumer group, you should decide if
your advertisement will be presented in text (newspaper, posters), in
audio (radio) or audio-visual (TV), or maybe you want to present your
slogan in all 3 channels. How do you translate your advertisement
message to these different channels? Explain why there are differences
between text, audio and audio-visual representation of language.
- What else is important for your slogan? e.g. memorable, length,
catchy, etc..
- Create your advertisement slogan considering above information.
- This time you will have to present an
idea that will win you the elections.
- In this case you know your costumer group,
students, and product,
yourself, already.
- How will you present your message, slogan or catch-phrase that
will make the students vote for you? Will it be in written text or
spoken language, or both? What are the differences in formulating your
slogan depending on which channel you choose? Or aren't there any
differences in this case when you present your slogan written or
spoken?
- What is the difference between this kind of propaganda and the
product advertisement from your first task.
You will be working together in small groups to come up with slogans,
and then share this with the rest of the tutorial group.
Try and think about this before the tutorial, and bring your ideas
along....
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